Usable Insights

A point of view can be a dangerous thing when substituted for insight and understanding
Marshall McLuhan

User centred research and design

Hello there,

I'm John Waterworth, a user centred researcher and designer.

My sweet spots are gathering clear research findings that teams can understand and action; and helping teams use those findings to create innovative concepts for new products and services.

Over the years I've worked with clients like the BBC, BskyB, Bupa, Google, Government Digital Service, HSBC, Investec, Shell, Tesco and Unilever.

Maybe I can help you too.


I'm also an active member of the user experience community in London, and have spoken at UXPA, IxDA, BCS, Microsoft and many other events.